Meet the Team
Bridget Sullivan Mermel
CFP®, CPA
NAPFA-Registered Financial Advisor
Founder
Ever since I was growing up in Mequon, Wisconsin, I have been fascinated with money and how people earn it, invest it, and spend it. Nothing got my attention like the stock market contest my econ teacher ran.
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When I went to college, I wanted to learn as much about money and business as I could, so I majored in accounting and marketing. I had to take a writing class; creative writing was supposed to be an “easy A, ” so I signed up. Unlike the other business majors in the class, I loved it. My avocation was born.
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Luke Van de Loo
CFP®, EA
NAPFA-Registered Financial Advisor
Partner
I was born and raised in Eau Claire, Wisconsin. I graduated with a degree in Finance from the University of Illinois at Urbana-Champaign, and I am a CERTIFIED FINANCIAL PLANNER™ professional.
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I began my career at a Registered Investment Advisor firm located in Wisconsin. In 2019, I moved to Chicago and joined Sullivan Mermel, Inc., becoming a partner in 2022.
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Outside of the office, I enjoy spending time with my wife, Annika, and our two children. My other interests include books, soccer, and connecting with family and friends.
Mike Kremske
Associate Financial Planner
Growing up as a Chicagoland native, I have always held a deep appreciation for meaningful connections and building strong communities of individuals from all walks of life.
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I spent the early stages of my professional career sipping from the proverbial fire hydrant at a Fortune 500 company where I managed a series of regional portfolios. I joined Sullivan Mermel, Inc. in 2025.
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I am passionate about football (Go Bears!) and I always enjoy going to see a game at Wrigley (Go Cubs!). Extra credit... ask me for a story about my black labrador, Lilah, if you are in need of a good laugh.
OUR MISSION
Connecting money and meaning to create fulfilling lives.
OUR VALUES
Authentic
Collaborative
Learning, Growing & Improving
Grateful
Pledge to Clients
As ACP members, in our dealings with clients, we pledge to be:
Holistic in outlook.
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We will consider everything we know about your relevant circumstances, family needs, goals, values, and aspirations when making comprehensive planning recommendations.
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Professional in conduct.
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We will strive to maintain the highest ethical standards possible in work and life. We will enhance our skills and credentials through ongoing continuing education, and will refer you to other professionals when you need help in an area outside our expertise.
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Educational in nature.
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We will guide you through your options and explain them clearly to help you make the best choices. We will always take the time to help you understand our advice.
Independent in compensation.
We will never sell you a product other than holistic financial planning, nor take a commission or a referral fee from another professional. You will receive objective, unbiased advice.
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Committed to your success.
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Holistic financial planning is a process, not an event, and we commit to adjusting your plan as your life goals and circumstances change.
Professional Affiliations
